Sometimes I come across such a killer bio that I don't even have to scroll through the feed to see if I want to follow. I wonder how in the hell did this person write such a killer Instagram bio?
Although some artists may lean towards these, they inevitably avoid speaking directly to the meaning of their work—and this is exactly what the gallery visitor wants.
Finally, since many people read these texts on a mobile device, your press release should be optimized for legibility on mobile. Hiring an Outside Writer Ask the artist who he or she would like to write the press release.
Often the artist will have someone in mind who is familiar and engaged with their work. Do not, however, let this lull you into being excessively flexible about the parameters of the text.
Be clear about what exactly you expect. It can be nice to approach the task like you would selecting someone to write a more formal essay on an artist or exhibition: Look up who has written on the artist in the past. Be open to approaching freelance writers at the blogs and publications you read and respect, and those in dialogue with your program.
Keep a list of these contacts and article links so you have a database to draw from. Formatting Keep the formatting simple. Try to stick to five paragraphs.
The opening paragraph should have concrete details of works being shown. The next two paragraphs should describe the show in more detail.
The fourth paragraph should include the artist's bio. The final paragraph can include follow-up and contact information Fitting all text on a single page can be very effective. The length of your release should be between and words.
This will allow ample time for your writer to incorporate feedback and ensure that they are on call the week of the opening to address any last minute details that are being finalized in the text. Stay tuned for upcoming Gallery Insights editions, including Part 3 of our Art Fairs series, a special edition on selling to tech collectors, and a mini course on SEO for galleries.
In the meantime, learn more about Artsy Gallery Partnerships. Alex Bacon is a scholar, writer, and curator based in New York.• This is not a biography.
Do not get that mixed in with the artist statement. Do not get that mixed in with the artist statement. • If the artist is unsure about the end result of the statement, then the artist should have other people read it, comment on it or find someone that will help the artist.
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