While cola drinks have main markets in metro cities and northern states of Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks.
Theory Consumer Behavior The success or failure of an organization unreservedly depends upon the behavior of consumers towards its products or services Kotler, Consumers have now become more knowledgeable and conscious towards choosing and consuming products.
They do not just buy a product; but make a relationship with that brand and the manufacturer of that product Oliver, This relationship reflects their consumption patterns and brand preference.
This is the fact which business organizations must recognize about consumer behavior Farley, To stumble upon this consumer behavior, organizations use different marketing and promotional strategies to stay competitive within their respective industries. The purpose of this paper is to analyze the behavior of consumers towards the products offered by one of the most competitive and successful organizations in the World -- Nestle.
It starts with a brief introduction to the Nestle organization; its products, location, and industry, and then explains the different factors that directly or indirectly influence the consumer behavior towards its products.
In later sections, it explains the positioning strategies which Nestle has instituted to encounter this behavior and recommends some marketing strategies to improve it in order to ensure a sustainable business success.
Nestle -- the worldwide market leader in food and beverages industry About Nestle: History, Location, and Industry: Nestle is the global market leader in producing a wide variety of food and beverages. It offers its highest quality products for every age group for any time requirements; from sunrise to darkness Nestle.
It was established in The founder of this giant organization was Mr. Henri Nestle who started it in Switzerland and now it serves the customers round the Globe with more than 10, products and different brands.
Its total employees are aboutand have presence in countries with factories Nestle. Nestle is the strongest and the most competitive organization in its industry which has the ability to actively respond to the changes in business environment all over the world.
Nestle can be viewed as an ideal organization in the food and beverages industry in terms of operational excellence. The products manufactured by Nestle have a very high level of acceptability among their consumers Nestle.
Nestle Products and Brands categories: Nestle is the strongest brand in the food and beverages industry; mainly engaged in manufacturing, processing, marketing, and sale of safe, nutritious, and tasty food products Nestle.
Main Factors that influence Consumer Perception towards Nestle Products Nestle operates in such an industry which is highly exposed to positive and negative consumer perceptions.
There are various factors that influence the consumers' choice of consumable products from a wide range of available options offered by a large number of manufactures, but Nestle; being a successful and high quality products manufacturer, have some specific influential factors for consumer behavior towards all its product offerings.
These influential factors have a direct impact on its sales, market shareprofitability, cyclicality, and overall competitive intensity in the industry Nestle.As the floodgates have been opened up for Multinational Companies, the global giant Coca-cola also decided to make an entry into the Indian market.
In India, the per . ‘ To understand the consumer perception towards soft drinks and healthy fruit drinks ‘ To understand the consumer purchase behavior ‘ To understand what people prefer most towards soft drinks and leslutinsduphoenix.com find out how effective .
Consumer Preference For Aerated Soft Drink In Vadodara City: A Study Of Coca Cola & Pepsi. Tel: ; Free Business essays.
Home. Free essays. Business essays. Euro monitors International's Soft Drinks in India market report offers a comprehensive guide to the size and shape of the market at a national level. It . All the soft drink consumer students in VVISM college form the population for the study. 3 Sampling Unit Sampling Unit is the single unit of the population.
A single individual who consume soft drink form the sampling unit of the study. The soft drink market has achieved an accelerated growth in the past decade. Soft drinks include ail types of non – alcohol carbonated flavored or otherwise sweetened beverages. The entry of Pepsi and the reentry of Coca – Cola in the India market arc inevitably facing stiff competition but the ultimate winner is customer/consumer.
Consumer behaviour for soft drinks is largely volatile and there is very little brand loyalty to be found among consumers. But despite the choices given, a section of .