Internet searches are being recorded, driving habits are being monitored, employees are surveiled, shoppers are observed, recorded, and analyzed, and personal phone calls? Shoppers and diners are observed and analyzed; Internet searches are monitored and used as evidence in court. It is big business that collects most of the data about us.
I hope you ladies have a great weekend! It will come to no surprise to you dear reader, that I am one of those individuals that love to read reports.
If there is a think tank out there that has an idea, more often than not, I am going to read it, or at least, the first few pages. I truly enjoy reading not only new ideas, but I also like to think about these new ideas and how they will impact the larger society.
Well, a new report came out this week from a group called the Data and Society Foundation. According to their own website, the Data and Society Foundation is established focused on the social and cultural issues arising from data-centric and automated technologies.
Furthermore, Data and Society is committed to identifying thorny issues at the intersection of technology and society, providing and encouraging research that can ground informed, evidence-based public debates, and building a network of researchers and practitioners who can anticipate issues and offer insight and direction.
All of these seems like laudable work. Broadcasting the Revolutionary Right on YouTube.
Right now, YouTube is the second largest search engine in the world. Four hundred hours of video content is uploaded to the platform every minute. Not only that, there are some pretty large demographic trends that YouTube enjoys.
In any given month, 80 percent of year olds will watch a YouTube video.
YouTube users tend to be younger, as they leave the cable box and flock to the mobile device. YouTube is becoming the platform where these younger people are getting ideas on entertainment, society and culture. So, back to the report.
In its broadest sense, the report was outlining how a number of YouTube commentators, or influencers, are attracting these young people and are working in concert to attract the same audience. The problem the report sees? These social network influencers might actually influence our youth.
I am probably even guilty of listening to countless hours of content from those that the report finds in poor taste or at least not worth my time.
So please excuse me as I take umbrage with the fact that I am somehow being coerced or more inclined to trust more extremist political positions.
If anything, exposure to ideas and concepts from around the world and across the spectrum help make well-rounded individuals. I tend to believe in the marketplace of ideas, the good ideas will gain traction and the bad ideas will die on the vine.
The reality is that social media platforms like YouTube have lowered the barrier to entry. In the not so distant past, the news and ideas of the world were presented to you in the newspaper and on a handful of television and radio stations.
The outlets were few and the amount of airtime or attention we paid to these items of the day were shorter than they were today. But technology has changed that. Long commutes, household chores, even at the gym.
The real issue is not content or even the influencers themselves. The real issue is that those that have traditionally called the shots on what we have consumed for news and entertainment are no longer making those decisions. The influencers of the past have lost their ability to shape the conversation and that is exactly what they are worried about.
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Casap is the Education Evangelist at Google. Jaime evangelizes the power and potential of technology and the web as enabling and supporting tools in pursuit of promoting inquiry-driven project.
Feb 17, · "Much of the available television and video game content involves rapid shifts in attention as the viewer shifts focus from one target to another or reorients due to fast movement or a new angle of view", said researchers Bartlet, Anderson and Swing from Iowa State University.
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